Questions You Might Ask A Copywriter

Michael Ellis • January 22, 2026

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January 22, 2026: Blog/ "Learn which 10 questions to ask a copywriter to ensure your brand gets persuasive, high-converting copy.



Top 10 Copywriter Interview Questions



  1. Experience & Niche: What types of copywriting do you specialize in, and have you written for my industry before?

  2. Portfolio Check: Can you share 1–2 examples of your work that drove measurable results?

  3. Understanding Brand Voice: How do you capture a brand’s voice and tone before writing?

  4. Research Approach: What’s your process for understanding a product, audience, or market?

  5. Persuasion & Conversion: How do you ensure your copy motivates readers to take action?

  6. SEO & Digital Skills: Do you integrate SEO, keywords, or digital best practices into your copy?

  7. Collaboration & Feedback: How do you handle revisions or feedback from clients or teams?

  8. Results & Metrics: Can you share a time your copy directly increased engagement, leads, or sales?

  9. Creativity Under Pressure: How do you stay creative when deadlines are tight?

  10. Logistics & Pricing: What’s your pricing model and typical turnaround time for projects?


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