The Power of Your CTA's

Michael Ellis • February 1, 2026

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February 1, 2026: Blog/ CTAs drive decisions. Learn how precise calls to action increase engagement, shorten sales cycles, and boost conversions.



# Imagination

# Effective Communication

# Pattern Recognition

# Brand Marketing

# Brand Strategy

# Brand Loyalty



Let's Talk About CTA's (Call To Actions)

CTAs are tiny, but they print money when done right.

Here are high-converting CTA formulas you can reuse across emails, landing pages, LinkedIn, ads, and DMs.

A CTA answers: “What should the reader do right now?”

What makes a strong CTA

A good CTA is:

Specific – not vague (“Let’s chat sometime” ❌)

Action-oriented – uses verbs (Schedule, Call, Book, Download)

Time-bound or outcome-driven explains why now

Low-friction – feels easy, not like a commitment trap


EXAMPLE # 1


Hi [Name],

If you have a moment, I’d love to schedule a quick 5–10 minute call to discuss your current projects and how they can further your business goals.

You can reach me directly at 203-812-9082, or let me know a time that works best for you.

Best,
Michael


EXAMPLE # 2



Hi — this is Michael. If helpful, happy to do a quick 5–10 min call to discuss your projects and business goals.

Call or text: 203-812-9082


EXAMPLE # 3


Open to a quick 5–10 minute call to discuss your current projects and how they can better support your business goals?

You can reach me directly at 203-812-9082 — Michael


Now which one would you choose and why?

I'm excited to hear your response!





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