A Dynamic Amazon Case Study

Michael Ellis • February 2, 2026

This is a subtitle for your new post


February 2, 2026: Blog/ "Learn how an Amazon employee secured an $80k raise using a proven 13-step framework. Master the Amazon Performance Review and negotiation tactics to maximize your Total Compensation today."



Hello


Ever wonder what an $80,000 raise actually looks like?

One of our clients just made it a reality for their new role at Amazon. 

The best part?

He did it using the exact 13-step framework we give to all our clients.

Ready to get paid what you’re worth? 

Here is the breakdown:


1. Audit Your Financial Leverage


  • ​Stop guessing and start calculating. 
  • Everything is negotiable, but you only win if you know which levers—base, bonus, or equity—will actually move the needle for your net worth. 


2. Weaponize Market Data

  • Don’t walk into a knife fight empty-handed. 
  • Use Levels.fyi and H1B Data to find exactly what the competition is paying. Cross-reference your target role against top-tier rivals to find the absolute ceiling. 


**3. Anchor High (The 70% Rule)**​


  • Your "reasonable" is likely too low. 
  • Aim for the 70th percentile of the market range. 
  • If the role pays $100k–$200k, your opening bid is $170k. Start where most people are afraid to finish. 


**4. Architect Your Battle Plans (A, B, & C)**​


Never enter a negotiation with a single number. 


  • Plan A: Your "Dream Package" (Priority on your top lever).
  • Plan B: The Pivot (Offsetting a lower base with a sign-on bonus).
  • Plan C: The Floor (Closing the gap with aggressive equity). 


**5. Establish Your MAO (Minimum Acceptable Offer)**​


  • Draw a line in the sand. 
  • Your MAO is the point where you walk away. 
  • Share this number with a "sanity check" partner—they will keep you from folding when the pressure peaks. 


6. Seize Control Early

  • Don’t wait for the final offer to talk about money. 
  • Bring up the range during the first interview. 
  • If their ceiling is below your floor, you’ve saved weeks of wasted effort. 


7. Force Them to Show Their Cards

  • When asked for your expectations, deflect. 
  • Use: "I’m focused on the fit, but I’d love to hear the range you’ve budgeted for this role.
  • " The first person to name a number loses the upper hand. 


8. Define the Range


  • If they force your hand, don’t give a point-salary; give a spread."Based on my research and current interviews, I’m looking at roles in the Xtocap X t o range.
  • This keeps you in the game while signaling you’re a high-value candidate. 


9. The Strategic Gap Analysis

  • Once the offer lands, don't just say yes. 
  • Acknowledge the offer, then highlight the gap between their number and your Plan A. Ask: "How can we bridge this gap to align with the market?" 


10. Execute the Plan B Pivot

  • If they stall on base salary, don't retreat—pivot. 


  • "I understand the base is firm; can we make up the difference with a performance or sign-on bonus?" 


**11. Deploy Plan C (The Equity Play)**​


  • When cash is capped, shift to Equity and RSUs. 
  • It costs the company less upfront but has the highest long-term ROI for you. 


12. The Data-Backed Close

  • This is where you prove your ROI. 
  • Use your research from Glassdoor and LinkedIn Salary alongside your track record. 
  • Show them that paying you $80k more is a bargain compared to the value you generate. 


13. The "Double Nope" Rule

  • Never accept the first or second "no.
  • " True negotiation starts at the third task. 


By cycling through Plans A, B, and C, you ensure you aren't leaving a single cent on the table before making your final decision. 


The Bottom Line: Our clients don't just get jobs; they get market-leading raises. 

This framework is why our average client sees a $44,000 increase. 


It’s time you got paid what you’re worth. 

"Follow the same playbook Amish used to land his Amazon PM role, complete with a 30% raise and a $275K base."




By Michael Ellis February 9, 2026
This is a subtitle for your new post
By Michael Ellis February 9, 2026
This is a subtitle for your new post
By Michael Ellis February 5, 2026
This is a subtitle for your new post
By Michael Ellis February 1, 2026
This is a subtitle for your new post
By Michael Ellis January 31, 2026
This is a subtitle for your new post
By Michael Ellis January 30, 2026
This is a subtitle for your new post
By Michael Ellis January 29, 2026
This is a subtitle for your new post
By Michael Ellis January 28, 2026
This is a subtitle for your new post
By Michael Ellis January 28, 2026
This is a subtitle for your new post
By Michael Ellis January 28, 2026
This is a subtitle for your new post