How Do You Do That?

January 30, 2026: Blog/ "Stop the 'pain in the butt' of universal opinion-seeking. Learn to protect your brand equity and increase decision-making velocity with strategic relationship management.

How Do You Do That?

Michael, your post highlights a critical aspect of strategic relationship management. 

The "pain in the butt" from universal opinion-seeking directly impacts decision-making velocity and can dilute a professional's brand equity. 

Focusing on self-perception, while foundational, must be paired with an understanding of who constitutes a valuable, actionable network. 

How do you quantify the ROI of selective professional engagement versus broad accessibility?

My Response:

Here’s a structured approach to quantifying it:

1. Define Each Strategy’s Investment Profile

Dimension

Selective Engagement

Broad Accessibility

Time

High per contact

Low per contact

Reach

Low

High

Depth of Relationship

Deep

Superficial or variable

Conversion or Influence Likelihood

High

Low or moderate

Perceived Exclusivity / Brand Value

Increases

Potentially dilutes

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