Have You Created Your Power Statement?

# Influential Thought Partnership

# Pattern Recognition

# Brand Marketing

# Brand Strategy

# More Conversions

# Over Deliver

# Brand Loyalty

January 17, 2026: Blog/ Have you created your power statement? Most professionals haven’t—see how one sentence can transform your positioning.

Here’s the classic high-converting Power Statement Formula, used in consulting, SaaS, high-ticket services, and premium personal brands:

The Power Statement Formula

I help [WHO] achieve [DESIRED OUTCOME] by [HOW YOU DO IT], without [COMMON PAIN / OBJECTION].

Breakdown (Why It Works)

WHO – A clearly defined audience (signals relevance)

DESIRED OUTCOME – The business result, not the activity

HOW YOU DO IT – Your unique mechanism or approach

WITHOUT – Removes fear, friction, or resistance

This structure immediately answers:

“Is this for me?”

“What do I get?”

“Why should I trust you?”

High-End Alternative (Authority Positioning)

I partner with [WHO] to drive [MEASURABLE OUTCOME] using [PROPRIETARY METHOD], eliminating [KEY INEFFICIENCY / COST].

This version sounds more strategic and consultative—ideal for premium B2B offers.

Consultant / Expert Variant (Client-Friendly)

I help [ESTABLISHED BUSINESS / ROLE] scale from [CURRENT STATE] to [TARGET STATE] through [SYSTEM / FRAMEWORK], not more [THING THEY’VE ALREADY TRIED].

EXAMPLE # 1

I help B2B & DTC brands $500K–$2M+ increase conversion & repeat revenue using AI-driven copy systems

Why it works:

Clear ICP • Revenue outcome • Modern differentiator • Professional tone

EXAMPLE # 2

Turning AI into predictable revenue for B2B & DTC brands—without paid ads or guesswork

Why it works:

Outcome-first • Removes resistance • Easy to scan

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